
Our Story
Rustique was founded by Senem Erdoğan Atay, a native of Izmir and a 2005 Chemical Engineering graduate from Middle East Technical University in Ankara. With a rich background spanning multiple industries, she brings together years of experience and a deep passion for entrepreneurship.
Inspired by the cultural richness of Anatolia, we created Rustique as a lifestyle brand rooted in authenticity, quality, and timeless design. Our journey began with a curated collection of clothing, home textiles, and wearable fashion pieces — each crafted with premium materials and meticulous attention to detail.
Our mission is to share Turkey’s artisanal heritage with the world by fusing traditional craftsmanship with contemporary aesthetics. From handcrafted genuine leather bags to scarves woven from the finest bamboo, cotton, and silk, every piece reflects elegance and a sense of global sophistication.
At Rustique, we celebrate simplicity, authenticity, and enduring quality — creating more than products, but a way of life.

Our Mission
At Rustique, our mission is to celebrate and preserve Turkey’s rich artisanal heritage by crafting high-quality, timeless products that blend traditional techniques with modern aesthetics. We are dedicated to creating authentic clothing, accessories, and home textiles that reflect simplicity, elegance, and enduring value.

Our Vision
Our vision is to become a globally recognized lifestyle brand that connects cultures through craftsmanship, inspires appreciation for handmade artistry, and brings the spirit of Anatolia into homes and wardrobes around the world.